We specialize exclusively in the chemical industry in China, providing

- Strategy Development
- Market Information
- M&A Target Search
- Trainings/Workshops
- R&D Optimization

Our clients profit from our in-depth knowledge. 

For more information contact Dr. Pflug:

Management Consulting – Chemicals Ltd.
M: Dr. Pflug
+86 136 8187 3992
Email: kai.pflug@mc-chemicals.com

LinkedIn Profile

R&D Optimization

Selected Publications


Apart from product quality, innovation is the key success factor for chemical companies targeting the higher end of the Chinese market. Optimizing R&D is therefore vital to success.

Dr. Pflug is a Ph.D. chemist who successfully worked as a scientist and R&D manager in the chemical industry before becoming a consultant. He is thus uniquely positioned to help chemical companies optimize their R&D efforts.


  • Overview of current chemical R&D efforts in China
  • Analysis of current R&D efforts of companies
  • Best practice for each step of the innovation process
  • Step-by-step optimization of the R&D process
  • Recommendations regarding R&D cooperation in China


Optimization of R&D is not straightforward as both cost issues and motivational issues need to be considered – after all, innovation is a creative process. With his background, Dr. Pflug is capable of finding a balance between these two requirements.

An optimized R&D process brings the following key benefits:

  • Clear R&D strategy based on general company goals
  • Comprehensive collection of innovation ideas from different sources
  • Structured prioritization of project ideas
  • Optimized resource allocation
  • Transparent management of individual research projects
  • Improved introduction of new innovation into the market

Project Examples

Optimization of R&D was conducted for a number of chemical and medical companies including

  • Chemical company in the area of specialty and fine chemicals
  • Market-leading global dental materials producer
  • Startup in the area of memory-shape polymers

As a result of these and other projects, a complete framework for an optimized R&D process was developed and further fine-tuned during project work. Consequently, MCC is now capable of quickly adapting this general framework to the situation and the requirements of individual chemical companies in different segments.