We specialize exclusively in the chemical industry in China, providing

- Strategy Development
- Market Information
- M&A Target Search
- Trainings/Workshops
- R&D Optimization

Our clients profit from our in-depth knowledge. 

For more information contact Dr. Pflug:

Management Consulting – Chemicals Ltd.
M: Dr. Pflug
+86 136 8187 3992
Email: kai.pflug@mc-chemicals.com

LinkedIn Profile

Strategy Development

Selected Publications


A good strategy is key to success not only for chemical companies. It is therefore worth developing the strategy with expert help. This guarantees that the experiences other chemical companies have made in the past are leveraged.


  • Comprehensive analysis of industry and company situation, e.g.
    • Market situation
    • Competition
    • Market trends
    • Suppliers
    • Customer segments
  • Determination of key success factors by segment
  • Analysis of strengths and weaknesses of client regarding key success factors
  • Identification of "white space" that provides opportunities for further growth
  • Identification of measures to promote growth
  • Cost-benefit analysis of measures in order to guarantee profitability of targeted growth
  • Suggestion for actions and implementation steps



  • Clear focus on well-defined growth areas
  • Transparent road map to achieve growth in selected areas
  • Higher growth without sacrificing profitability

Project Examples

  • Growth strategy and business plan for chemical-medical startup company in Germany
  • Growth strategy for agrochemicals in China and India
  • Growth strategy for supplier of printing materials in China
  • Growth strategy for fluoropolymer sector
  • Growth strategy for various units of polymer raw materials producer in Asia
  • Growth opportunities for global producer of protective coatings in specific niches of the Chinese coatings market